Life is Overpriced header image 4

Entries from October 2008

IBranding- Apple’s Extreme Makeover is Proof that Perception is King

May 23rd, 2008 · 1 Comment

It was 1998. “My Heart Will Go On” blared over the radio, a White House scandal revealed President Bill Clinton’s affinity for chubby interns, and Americans watched in awe as Mark McGwire and Sammy Sosa battled it out in MLB’s “who can take more steroids” cage match.
The millennium was approaching fast, and aside from […]

[Read more →]

Tags: Marketing